President Claudia Sheinbaum Pardo presented the new Café Bienestar during the morning press conference “La mañanera del pueblo.” The product is 100 percent Mexican, free of additives, sweeteners, flavorings, and colorings, and seeks to guarantee fair trade in support of more than 6,600 coffee producers from Oaxaca, Puebla, Veracruz, and the Mountain region of Guerrero.
During the announcement, Sheinbaum emphasized that the program aims to reduce poverty in coffee-growing communities by ensuring fair payment for their harvests, allowing producers to continue planting and make a living from their work. “Café Bienestar means even more well-being for coffee producers and represents fair trade for the people of Mexico,” she affirmed.
The product will be offered in three presentations: 50 grams for 35 pesos, 90 grams for 65 pesos, and 205 grams for 110 pesos, available in Tiendas Bienestar. In its first stage, distribution will begin in Mexico City, State of Mexico, Michoacán, Morelos, Puebla, and Tlaxcala, with the goal of later reaching the entire country.
María Luisa Albores González, head of Food for Well-being, reported that more than 913 tons of coffee have been collected, 55 percent of which comes from the Mountain region of Guerrero, where six out of ten producers are women. She explained that the coffee comes from shade-grown agroforestry systems, mainly Arabica and Robusta varieties.
Albores added that 59.4 million pesos have been invested in 72 municipalities of Indigenous communities, including Mixe, Mixtec, Nahua, Otomí, Popoluca, Tlapaneco, and Totonaco peoples. She also announced the upcoming construction of an instant coffee plant to meet national demand, noting that 84 percent of Mexican households prefer soluble coffee.
