On World Environment Day, Mexican President Claudia Sheinbaum announced the launch of the 2025–2030 National Beach and Coastal Cleanup Strategy, which aims to rehabilitate 12,000 kilometers of coastline across 17 states. The goal is ambitious: to progressively eliminate 100% of plastic waste from Mexico’s beaches by the year 2030.
Speaking at her morning press conference, Las Mañaneras del Pueblo, Sheinbaum emphasized that the effort will be led by the Secretariat of Environment and Natural Resources (Semarnat) in coordination with state and municipal governments and civil society organizations. In a live video broadcast, governors and representatives from Guerrero, Yucatán, Quintana Roo, Jalisco, and Baja California pledged their participation.
Environment Secretary Alicia Bárcena Ibarra explained that Mexico generates around 15,000 tons of plastic waste daily—80% of which ends up on beaches and coastlines. The strategy includes collecting at least 3,000 tons of waste annually, encouraging participation from citizens, schools, companies, and nonprofits, each adopting a beach as part of their environmental responsibility.
Navy Secretary Admiral Raymundo Pedro Morales Ángeles announced that 2,528 Navy personnel and more than 6,900 volunteers—primarily students—will take part in cleanup efforts. The Navy will also lead awareness campaigns, sports activities, and “trash fishing” programs at docks, alongside promoting the use of recyclable plastics.
The strategy will cover key coastal hubs like Ciudad Madero, Veracruz, Progreso, Puerto Morelos, Guaymas, Mazatlán, Puerto Vallarta, Acapulco, Huatulco, and Puerto Chiapas, among others. With this initiative, the Mexican government reaffirms its commitment to environmental stewardship and building a sustainable future.
