Mexican President Claudia Sheinbaum Pardo celebrated the beginning of 2026 with five positive economic indicators that reinforce confidence in the country’s direction: the peso’s gains against the dollar, historic stock market performance, an increase in the minimum wage, low unemployment, and a significant rise in international tourism. During her morning conference “Las mañaneras del pueblo,” she emphasized that tourism has become one of the key pillars of the national economy.
In the tourism sector, from January to October 2025, Mexico welcomed 79.3 million international visitors—an increase of 13.6 percent compared to the same period in 2024. Secretary of Tourism Josefina Rodríguez Zamora reported that the Tourism Gross Domestic Product reached 2.71 trillion pesos, equivalent to 8.7 percent of the national GDP. Additionally, Foreign Direct Investment in Tourism during the third quarter totaled 787.6 million dollars, up 40.3 percent from the previous year.
Domestic tourism also showed strong performance: 92.6 million Mexicans traveled within the country, representing a 3.3 percent increase, while hotel occupancy reached 60.2 percent—2.3 points higher than last year. Notably dynamic destinations included Mazatlán, with a hotel occupancy increase of over 14.4 percent, and Acapulco, which saw 47.2 percent more visitors and an economic impact growth of over 110 percent.
Air connectivity was boosted by the launch of 111 new routes (67 international and 44 domestic) and the operation of over 110 million passengers on national and international flights. For the 2025–2026 winter season, 14 million seats were scheduled from the United States and Canada to Mexico—a 2.5 percent increase over the previous year. Specifically, eight million seats were booked to Mexican beach destinations in the final months of the year.
Finally, it is estimated that international tourism will generate 35.1 billion dollars in revenue by the end of 2025, while domestic tourism will reach 111 million hotel room nights. The president emphasized that the country continues to grow steadily, boosting employment, with five million jobs linked to the tourism sector and a 4.9 percent increase in registered workers last November.
