October 2025 became the best October in Mexico’s tourism history, with 8.3 million international visitors and an economic spillover of 2.44 billion dollars, the Government of Mexico reported through the Ministry of Tourism. From January to October, the country received 79.3 million visitors — a 13.6% increase compared to the same period in 2024.
President Claudia Sheinbaum Pardo highlighted that Mexico is “in style” for multiple reasons: its legacy as a cultural powerhouse, recognition of Indigenous peoples, the political context shaped by the Fourth Transformation, the arrival of the first woman to the federal Executive, and the generosity of the Mexican people. “That pride in being Mexican is shown to the world,” she said.
Tourism Secretary Josefina Rodríguez Zamora explained that the growth is also reflected in other indicators: international tourist arrivals rose 5.8%, from 36.6 to 38.4 million, generating 28.218 billion dollars. The cruise sector saw an 8.9% increase in arrivals and a 12% rise in economic impact. Passenger volume on domestic flights grew 3.2%, and on international flights 1.4%, with notable increases in visitors from Italy, South Korea, Canada, Argentina, China, and the United States.
Among other achievements, international ridership on the Maya Train rose 181%, transporting more than 75,000 passengers. Museum visits increased 17.3%, and archaeological site visits grew 2.1%. Domestic tourism also expanded, with 3 million more Mexicans traveling and hotel occupancy reaching 92.6 million room-nights. The 2025 Tianguis Nacional de Pueblos Mágicos in Hidalgo generated an economic impact of more than 67 million pesos and attracted over 62,000 attendees.
As part of its international positioning strategy, Mexico will be the guest country at the 2026 International Tourism Fair (FITUR) in Madrid, where all 32 states will participate with a delegation of more than 800 tourism service providers and representatives of Indigenous peoples — further consolidating Mexico as a global reference in hospitality, culture, and diversity.
