As part of the Plan México promoted by the federal government, beer giant Heineken has announced a historic $2.75 billion USD investment to build a new brewery in Kanasín, Yucatán. The facility is expected to generate over 300 direct jobs, 2,500 indirect positions, and approximately 2,000 temporary jobs during construction. The announcement was made during President Claudia Sheinbaum Pardo’s morning press conference.
Secretary of Economy Marcelo Ebrard Casaubon stated that the investment is part of the Plan México Investment Portfolio, which totals over $200 billion USD in strategic projects. Simultaneously, the Mexican Association of Private Industrial Parks (AMPIP) reported that 13 new industrial parks have begun construction since October, representing an investment of $626 million USD—part of the administration’s goal to develop 100 parks nationwide.
Oriol Bonaclocha, CEO of Heineken México, emphasized that the plant will be built with sustainability in mind and in dialogue with the region’s Indigenous communities. “We trust Mexico, its people, and everything we can build together. Here, we’ll keep making history and sharing moments of joy,” he stated. Heineken’s footprint in Mexico includes 18,000 employees, seven breweries, 179 distribution centers, and a portfolio of 21 brands.
Joining the press conference via videolink from the National Palace, Yucatán Governor Joaquín Díaz Mena praised the investment as a clear sign of business confidence in the state. He noted the project will strengthen a local supply ecosystem, fostering integration and shared development for Yucatecan enterprises.
In a separate statement, President Sheinbaum reiterated her commitment to a respectful and equal relationship with the United States, particularly in response to recent comments from U.S. officials. She emphasized that her administration will defend Mexicans abroad with responsibility and diplomacy. She also highlighted that remittances reached $64 billion USD in 2024 and warned against any attempt to tax them, arguing it would violate international treaties.
