As part of the federal government’s Plan México, Grupo Bimbo has announced an investment exceeding $2 billion USD for the 2025–2028 period, which is expected to generate over 2,000 direct jobs and 10,800 indirect jobs. The resources will be allocated to expanding production capacity, modernizing electric delivery fleets, and promoting sustainability across nine municipalities in seven Mexican states.
President Claudia Sheinbaum Pardo celebrated the announcement, calling it a clear sign of the confidence that major national companies like Bimbo have in Mexico. During her morning press conference, she noted that the Plan México portfolio now includes 1,666 projects valued at over $270 billion USD—an indication, she said, of a climate of certainty and a strong relationship between private enterprise and the federal government.
The investment will directly benefit the cities of Mexicali and Tijuana (Baja California), Mérida (Yucatán), Azcapotzalco (Mexico City), Salinas Victoria (Nuevo León), El Marqués (Querétaro), Puebla City, and Toluca and Lerma (State of Mexico). These municipalities will see plant expansions, the incorporation of new technologies, and actions to promote a circular economy.
Grupo Bimbo CEO José Manuel González Guzmán explained that the investment will allow the company to modernize its delivery fleet with electric vehicles, adopt sustainable packaging, and strengthen ties with national farmers, as 97% of its raw materials come from Mexican suppliers. He emphasized the company’s full confidence in the vision of Plan México and in the country’s sustained economic growth.
Ximena Escobedo Juárez, Head of the Productive Development Unit at the Ministry of Economy, noted that this investment complements economic stimulus strategies included in the Made in Mexico program. With this move, Grupo Bimbo reaffirms its commitment to industrial development, technological innovation, and sustainability, aligned with the goals of the federal government.
