In the first six months of 2025, Mexico recorded the arrival of 47.4 million international visitors, a figure 13.8 percent higher than in the same period of 2024. Of this total, 23.4 million were tourists who stayed overnight in the country, a 7.3 percent increase. Visitor spending reached $18.681 billion USD, representing a 6.3 percent rise, according to the Ministry of Tourism.
President Claudia Sheinbaum Pardo emphasized that these indicators prove that “Mexico is in fashion,” thanks to the boost of experiences such as community tourism, ecotourism, and rural tourism, whose benefits are directly distributed to local communities. “From January to June 2024 we had 41.7 million visitors; this year it’s 47.4 million. And the number of tourists who stay longer has grown from 21.8 to 23.4 million. Additionally, spending has also increased,” she noted.
Tourism Minister Josefina Rodríguez Zamora reported that, in the same period, 5,695 female visitors arrived (1.8 percent more than in 2024), 5.7 million cruise passengers (up 9.6 percent), and that air connectivity between Mexico and the United States reached 4.6 million scheduled seats in July (a 5.5 percent increase). Likewise, 94.5 million people arrived by air in the first semester, a 3.1 percent increase.
In this context, the National Community Tourism Program is being promoted, encouraging the participation of Indigenous and Afro-Mexican communities in tourism offerings, fostering social justice, sustainable development, cultural preservation, and women’s leadership. This program includes the Community Tourism Service Providers Seal —unique in the world— and the creation of Community Experience Guides in collaboration with UNESCO, with 1,358 proposals registered across nine states.
Fonatur Director General Sebastián Ramírez Mendoza highlighted that the Maya Train is a key tool to connect tourists with Indigenous communities in the southeast, thus strengthening the local economy and cultural identity.
