As part of the Plan México, President Claudia Sheinbaum Pardo signed a voluntary agreement with 22 business groups to increase the presence of “Made in Mexico” products in department stores, supermarkets, pharmacies, retail outlets, and digital platforms. This initiative aims to strengthen domestic production, create jobs, and boost the national economy.
The agreement, signed on May 14, will begin implementation within the next 90 days and remain in effect for three years, from 2025 to 2028. It is expected to generate approximately 400,000 additional jobs in the manufacturing sector, with a special emphasis on supporting small and medium-sized enterprises that already produce a significant share of national goods.
At a press conference, the president emphasized that the agreement is a central component of Plan México to encourage local production. “It means producing more in our country and generating more jobs,” she stated. She also announced the recent expansion of the Anti-Inflation and High Cost Package (PACIC), aimed at stabilizing prices of the 24 basic basket goods.
Secretary of Economy Marcelo Ebrard Casaubon explained that the agreement will significantly increase the share of domestic products in major commercial channels: from 50% to 70% in supermarkets; from 30% to 42% in department stores; from 40% to 55% in pharmacies; and from 50% to 70% in retailers. A specific strategy will also be developed to boost the visibility of Mexican products on digital platforms.
Beginning June 9, a national promotional campaign will be launched with two branches: one led by the Government of Mexico and the other by the private sector under the coordination of the Business Coordinating Council (CCE). As part of this strategy, the president announced a $55 million deal with the textile industry. Signatories of the agreement include companies such as Walmart, Oxxo, Amazon, Liverpool, Soriana, Chedraui, The Home Depot, Mercado Libre, and Grupo Sanborns, among others.
