The Government of Mexico announced that Unilever will invest 30 billion pesos between 2025 and 2028 as part of the Mexico Plan. This strategic initiative will generate 1,200 jobs—400 direct and 800 indirect—further solidifying the company’s presence in multiple states across the country.
During her morning press conference, President Claudia Sheinbaum Pardo emphasized that both domestic and foreign investments must align with social wellbeing. “It’s not just about increasing GDP or exports, but about improving the quality of life for Mexican families,” she stated. She added that the Mexico Plan includes the creation of Wellbeing Poles and encourages companies to set up operations in high-potential production zones.
Economy Secretary Marcelo Ebrard Casaubon highlighted that Unilever’s decision reflects the private sector’s confidence in the country’s economic future. “This investment aligns with the goals of the Mexico Plan: to foster sustainable, inclusive, and regionally balanced growth,” he said.
Willem Uijen, Chief Supply Chain and Operations Officer at Unilever Global, explained that the resources will be used to expand production capacity, implement new manufacturing lines, optimize logistics, and accelerate digitalization. He specified that 8 billion pesos will be invested in the Salinas Victoria plant in Nuevo León, which already received a previous investment of the same amount.
Unilever Mexico CEO Mildred Villegas announced that the remainder of the investment will be distributed across the company’s plants in Lerma and Tultitlán (State of Mexico), as well as in the CIVAC industrial complex in Morelos. She emphasized that Mexico’s stability, talent, and market potential are key factors driving the company’s continued commitment. “Mexico has great potential, and we want to be part of its growth through investment, innovation, and social commitment,” she stated
